Effective Date: March 15, 2013

    Shop.WorthSports.com is an electronic marketplace for products sold or distributed by Worth Sports. (“Worth”) and its subsidaries.  Worth Sports understands that your privacy is important to you and Worth Sports established this Privacy Policy to explain what information is collected on the Worth Sports internet site (“Site”) and how it is used.  By using this Site, you agree to the collection and use of information as set forth in this Policy.  If you do not agree to this Policy, please do not use this Site.

    Information Gathered by Worth  
    For visitors and users to the Site, Worth logs standard technical information, such as your IP address and the kind of browser you are using. If you choose to register with Worth, you may be asked to provide personally-identifiable information ("PII"), such as your name and email address.  If you choose to make a purchase on this Site, Worth also may collect your financial information, such as your credit card number, along with billing, shipping and other transactional information.  Worth may collect other PII when you provide feedback or comments online, such as information about Worth products you own.

    Worth uses and allows third parties to use cookies or web beacons to collect information about you and to provide a more tailored and user-friendly service to you.  For example, Worth may use cookies to record session information, such as items that you add to your shopping cart, to record past activity or to provide better service when you return.  Authorized third parties may link your name, address and email address to other information which they collect, such as past online/offline purchase information and Web usage from other sites.  You can set your browser to refuse cookies, but without our cookie you will not be able to complete a purchase or take advantage of certain features of this Site.

    Pixel tags are tiny graphic files that are included in HTML-encoded email messages.  Worth uses pixel tags to gather information about emails sent to Worth users.  When such a message is opened in an HTML-capable email program, the recipient's computer accesses Worth server to retrieve the pixel tag file, and allows Worth to record and store the date and time, the recipient's email address, and other standard logging information.  These pixel tags may also read cookies.

    Our Use and Disclosure of Information  
    The information Worth collects about you in the course of our relationship is used to operate Worth Site and offer products and services to you.  For example, Worth may use your PII to fulfill your order, to send you information about Worth and services, or to contact you when necessary.  Worth may also use your PII to send you periodic emails about new products and services or upcoming events ("promotional email").  In addition, Worth looks at technical information to analyze traffic to this Site, to enhance our offerings and to provide Worth services to you.  For example, Worth may use traffic information to see which portions of this Site are more frequently accessed and to gather broad demographic information.

    Worth works with and may share information with third parties who provide services that may include, but are not necessarily limited to, website hosting, data processing and analysis, back-up and security services, and processing of credit card transactions.  Worth may share PII with these service providers for the purpose of providing these services.  Although Worth seeks to require these service providers to protect such PII, and to use it only for the purpose for which it was provided, Worth cannot be responsible for third parties' use of PII.

    In order to provide you with a full range of products and services, Worth may share your PII with our affiliates for marketing or other purposes.  An affiliate means any company that controls, is controlled by or is under common control with Worth.  In addition, Worth has built relationships with selected partners that are not subsidiaries or affiliates, but which offer products or services that may be of interest to Worth users.  If you opt-in to receive information from Worth, Worth may also share your PII with Worth unaffiliated third-party partners for marketing or other business purposes.  Please refer to the section of this Policy titled "Opt Out," below, if you would like to opt out of having your PII shared with affiliated or unaffiliated third parties for third-party direct marketing.

    Worth reserves the right to share PII about Worth users with other third parties, including: (1) with your consent or as otherwise stated in this Privacy Policy; (2) when Worth has a good faith belief it is necessary pursuant to a subpoena or other judicial or administrative order; (3) where required by law; or (4) at Worth sole discretion, where Worth deems it necessary to respond to claims, to protect the safety of any individual or the public, or to protect our rights or property or the rights or property of any third party.  In addition, Worth may share aggregated demographic and statistical information with third parties.

    In the event of a change of ownership or corporate restructuring (i.e. a sale, merger, acquisition or transfer of our assets), Worth may share or transfer your PII to a third party.

    Surveys and Contests  
    At various times Worth may offer surveys or contests to users.  Surveys may ask for contact information or unique identifying information to increase the value of the results.  Contests may require contact information or other demographic or personally identifiable information in order to determine eligibility.  Worth uses information collected from surveys and contests to improve Worth service and to notify and contact winners of various contests.  From time to time, a contest may ask users to provide content, such as recipes or tips that make the most of their product, which may be provided to the public.

    Third Party Websites  
    Worth does not control the information collection and distribution policies on Internet domains other than this Site.  When you are on this Site, you may be directed to other sites that are beyond Worth control.  For example, if you "click" on a link on this Site, the "click" may take you off of this Site.  These other sites may independently collect data, solicit personal information, or send their own cookies to you.  Worth is not responsible for any use of the information including click-stream data that you may create when using such third party sites.

    Updating or Removing User Information  
    You may choose to correct or update the PII you have submitted to Worth online through the "My Account" page.  You may also remove your PII from your "My Account" page by contacting Worth customer service.  If you request to have your PII removed from your "My Account" page, Worth will remove it from its active database, though it may remain stored indefinitely in our back-up media and archival records.

    Worth does not disclose an individual customer's PII to third parties for third-party direct marketing purposes if that individual has submitted a request not to have his or her PII shared for this purpose.  If you would like to opt out of having your PII shared with third parties for third-party direct marketing purposes, by U.S. mail at: Attention: Worth Direct Marketing, 510 Maryville University Drive, Suite 100, St. Louis, MO 63141.  In addition, Worth also allows you to decide whether you want to receive promotional emails from Worth.  You can change or update your email status within “My Account” 

    Offline v. Online Practices  
    This Policy applies solely to Worth collection, use and disclosure of PII obtained online through this Site, and does not apply to any of Worth practices conducted offline.

    Changes to This Privacy Policy. 
    This Privacy Policy may change from time to time.  If Worth makes any substantive changes to this Privacy Policy, Worth will notify users by posting the updated Privacy Policy on this Site.  Please periodically review this page to ensure your familiarity with the current version of this Privacy Policy.  Your use of this Site after the changes have been adopted constitutes your agreement with the revised Privacy Policy specifically with regard to PII collected from you in the past and in the future.

    Worth has implemented security measures to protect against the loss, misuse and alteration of the PII under Worth control.  Although Worth makes good faith efforts to store PII collected by this Site in a secure operating environment, Worth cannot guarantee complete security.  PII held by Worth will be maintained for a length of time appropriate to Worth business needs.

    Use by Minors Prohibited 
    This Site is designed for users over the age of 18.  Worth complies with the Children's Online Privacy Protection Act and will not knowingly collect PII from anyone under the age of 13.

    Contacting Us  
    If you have any questions about this Privacy Policy, our practices, or your experience with Worth.com, please contact us at the postal address, phone number or email address listed below.

    Worth Sports 
    510 Maryville University Drive
    Suite 100
    St. Louis, MO 63141
    888-98W-ORTH or 989-6784 Toll Free